Title: Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland (Used)
 
Product Description:
 
In a world obsessed with logic, data, and efficiency, discover the magical power of the irrational with this used copy of Rory Sutherland's "Alchemy." From the legendary Vice Chairman of Ogilvy, this book is a captivating and entertaining exploration of human behavior and the surprising secrets behind effective marketing, business, and even life.
 
Sutherland argues that we are often "precisely wrong" in our pursuit of what seems rational. He offers a compelling case for "psycho-logic," a way of thinking that embraces the strange, the counterintuitive, and the delightful. Through a series of hilarious and insightful case studies, he reveals why seemingly wasteful ideas—like expensive packaging or quirky advertisements—can have an enormous impact.
 
You'll learn:
Why the opposite of a good idea can also be a good idea.
How to find the most innovative solutions by ignoring the "average" and focusing on outliers.
Why it doesn't pay to be logical when everyone else is being logical.
That a flower is simply a weed with an advertising budget.
 
"Alchemy" is a must-read for anyone in business, marketing, or simply curious about the baffling, beautiful, and utterly illogical world of human decision-making.
 
Condition:
This is a used book in good condition. The cover may show some signs of shelf wear, such as scuffs or minor creases. The pages are generally clean and free of significant markings, though some light highlighting or notes may be present from a previous owner. The binding is intact and sturdy, ensuring the book's continued usefulness for a new reader.
 
Key Themes:
The Power of Illogic: Embracing irrationality as a tool for innovation and problem-solving.
Perception and Context: How what we perceive can be more important than objective reality.
Signaling: The subtle, often costly, ways that businesses and individuals communicate value and trustworthiness.
Behavioral Economics: A fresh perspective on human choice, blending psychology with traditional economics.
 
About the Author:
Rory Sutherland is a British advertising executive, speaker, and author. He is the Vice Chairman of Ogilvy, where he co-founded a behavioral science practice. Known for his witty and insightful TED Talks, Sutherland challenges conventional wisdom and provides a unique lens through which to view the world of marketing and human behavior.